About us

  • SW Healthcare is a Federation of all of the 32 GP Surgeries in South Worcestershire serving over 303,000 patients in the region. The organisation was formed in September 2013 in response to the rapidly changing NHS landscape and contractual changes that threaten our viability as individual practices.
  • We are a company limited by shares and our shareholders are our own GP members, but we have the philosophy of a social enterprise given the embedded attitude of our local GPs.
  • SW Healthcare firmly believes that this model of collaborative working is the most desirable for our patients whose own GP surgeries remain independent organisations, but with the practices enjoying the many benefits of being part of a larger organisation. We have been speaking at conferences nationally – other parts of the country have sought to follow our lead.
  •  We are proud that General Practice in South Worcestershire consistently performs in the top 10% across a number of indicators nationally. We passionately want to maintain, and if not better, this existing high standard of care for our patients and believe strongly that this will be achieved by putting General Practice at the heart of our health economy.
  • We were very pleased to see that our vision and purpose is closely aligned to the Five Year Forward Plan as set out recently by Simon Stevens of NHSE, and feel that the innovative and cost efficient models for healthcare that we are already implementing offer a great chance of realising this ambition.

SW Healthcare is led by a board of five GPs and a CEO:

Gemma Moore

Dr Gemma Moore

Gemma qualified in 2006 and moved to Worcester in 2008 where she is a partner at Ombersley Medical Centre. Gemma is the LMC representative for Worcester City and provides sessional advice on information technology to South Worcestershire Clinical Commissioning Group. Gemma is the Lead Director for SW Healthcare.

Jonathan Salter

Dr Jonathan Salter

Jonathan qualified at The London Hospital in 1983 and became co-founder of Montpellier Health Care in 1990. Jonathan moved to Australia in 1998 to work in rural general practice and returned to UK in 2003 to become a partner at Knightwick Surgery. Within SW Healthcare Jonathan is responsible for the AMU and Emergency projects at Worcester Acute Hospitals NHS Trust and is leading on the prospective Out of Hours service.

Andy Havercroft

Dr Andy Havercroft

Andy is a partner at Upton Surgery and has worked in primary care for nearly 20 years. Andy has been involved in commissioning since the days of Primary Care Groups and was the lead GP for the Malvern and Pershore locality for the South Worcestershire Commissioning Group until 2011. Within SW Healthcare Andy is responsible for developing medical cover for Community Hospitals. Andy is our Clinical Governance Lead.

 Simon Hill

Dr Simon Hill

Simon graduated from Bristol University in 2000. After several years working in hospital specialties in the South West and a stint in A+E in New Zealand he became a GP in 2008. He started working at Bredon Hill Surgery in 2011, becoming a partner in 2013. His interests include Palliative Care and Cardiology. Within SW Healthcare he is the lead director for the locum agency and our project to assist practices with EPRR. Simon is our Caldicott Guardian and Senior Information Risk Officer.

Claire Gould

Claire Gould

The day to day running of the business is led by Claire Gould our CEO.


Our business is growing

SW Healthcare is a federation of GP practices offering innovative healthcare systems and an excellent patient experience across South Worcestershire.
NHS Hospital

Working with the NHS

SW Healthcare supports and develops in-house primary care expertise, enabling us to expand our services within the NHS and private arena.
Patient care

Great patient care

SW Healthcare will bring clinical excellence in a professional, efficient and dynamic manner to the new world of primary care.